The FIFA World Cup has always been a global spectacle, uniting nations through the electrifying energy of soccer. But for the 2026 World Cup, FIFA is introducing a new layer of excitement: a star-studded halftime performance for the final match, featuring Shakira, Madonna, and BTS. This groundbreaking addition is set to redefine how the world experiences soccer’s most prestigious tournament.
- For the first time, the World Cup final will feature a Super Bowl-style halftime show.
- Shakira will perform the official World Cup anthem, “Dai Dai,” with Burna Boy.
- Proceeds from “Dai Dai” and ticket sales will support the FIFA Global Citizen Education Fund.
- Global Citizen and FIFA aim to raise $100 million to provide education access for children worldwide.
- The 2026 World Cup will be hosted across the U.S., Mexico, and Canada, culminating in the final at New Jersey’s MetLife Stadium.
Why FIFA’s Halftime Show Is a Game Changer
The decision to introduce a halftime performance to the World Cup final is monumental. Historically, soccer has remained distinct from the flashy entertainment style seen at events like the Super Bowl. However, FIFA’s collaboration with Global Citizen brings music and philanthropy together in a way that mirrors the growing fusion of sports and entertainment. By featuring global icons like Shakira, BTS, and Madonna, the World Cup aims to captivate an even broader audience, blending the worlds of sport and pop culture.
Beyond the entertainment, the show has a deeper purpose. The halftime performance will spotlight the FIFA Global Citizen Education Fund, a philanthropic initiative aiming to raise $100 million for children’s education and soccer access worldwide. This move reflects FIFA’s evolving priorities, as the organization seeks to leverage its massive global platform for social impact.
Shakira’s Role: Music, Passion, and Philanthropy
Shakira has a long-standing connection with the World Cup, dating back to her iconic performance of “Waka Waka” during the 2010 tournament. For 2026, she’s not only headlining the halftime show but also co-releasing the official World Cup anthem, “Dai Dai,” with Burna Boy. This multilingual song, translating “come on” into various languages, captures the spirit of global unity that defines the World Cup.
In a powerful moment during the Global Citizen NOW Summit in New York, Shakira announced that all profits from “Dai Dai” would be donated to the FIFA Global Citizen Education Fund, alongside $1 from every ticket sold for her upcoming U.S. tour. Her message was clear: children’s education must be a global priority. “These are very troubled times,” Shakira said, “and it’s important that we all come together to remember, and to remind everyone, how important our kids are and their education.”
Global Citizen’s Vision for Change
Global Citizen, a nonprofit dedicated to tackling poverty, has partnered with FIFA to make the 2026 World Cup more than just a sporting event. Hugh Evans, the organization’s founder, emphasized the unique opportunity to unite sports and music to address global issues. “This is a once-in-a-generation opportunity,” Evans said, “to unite the whole world at once behind this mission of educating millions of children all over the world.”
As of May 2026, FIFA and Global Citizen have already raised $47 million for the Education Fund, bringing them nearly halfway to their $100 million goal. The funds will be distributed to schools and soccer programs worldwide, ensuring that children in underserved areas gain access to education and the sport that brings nations together.
What This Means For You
The 2026 World Cup isn’t just about soccer—it’s about using the world’s most-watched event to ignite change. If you’re planning to watch, you’re not just witnessing history; you’re also supporting a cause that could transform lives. The collaboration between FIFA, Global Citizen, and global music icons underscores the power of entertainment to drive meaningful impact.
As a fan, you can participate in this movement by streaming Shakira’s “Dai Dai” or purchasing tickets to her tour. Every dollar contributes to the FIFA Global Citizen Education Fund, amplifying the message that sports and philanthropy can work hand-in-hand to make the world a better place.
And beyond the show itself, this moment invites reflection. How can we, as individuals, leverage our passions—whether for sports, music, or advocacy—to contribute to global change? The 2026 World Cup is a blueprint for how collective action can make a difference.
Frequently Asked Questions
What makes the 2026 World Cup different?
The 2026 World Cup will feature a Super Bowl-style halftime show during the final match, a first in its history. It will also emphasize philanthropy, raising funds through ticket sales and music for children’s education worldwide.
Who is performing at the halftime show?
The lineup includes Shakira, Madonna, and BTS, curated by Coldplay’s Chris Martin. The show is being organized in collaboration with Global Citizen.
What is the FIFA Global Citizen Education Fund?
The Education Fund is a philanthropic initiative by FIFA and Global Citizen, aiming to raise $100 million to provide education access for children around the world, particularly in underserved communities.
How can I contribute to the cause?
You can stream Shakira’s official World Cup anthem “Dai Dai,” buy tickets to her 2026 U.S. tour, or purchase World Cup tickets. A portion of all proceeds will go toward the Education Fund.
Where will the 2026 World Cup final take place?
The final match will be held at MetLife Stadium in New Jersey, USA. The tournament itself spans three countries: the United States, Mexico, and Canada.
