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What happens when high-performance hair care meets bold design and cultural curiosity? Funner, a new salon-born brand from Sonia Kashuk, Jonah Kaner, and Daniel Kaner — the co-founder of Oribe — is here to answer that question. With professional-grade formulas and fashion-forward branding, Funner is redefining the daily hair care routine as an experience that’s as enjoyable as its results.
- Funner combines professional-grade formulas with creative design to elevate everyday hair care.
- The brand caters to a psychographic audience focused on curiosity and appreciation for fashion and culture, rather than demographics.
- Products are made with eco-friendly packaging and emphasize long-term hair health.
- Signature hair care items include The Fixer Serum and Handshake, a unique hand wash for post-styling cleanup.
- Available exclusively on Funner’s website, the lineup challenges traditional notions of professional hair care.
The Story Behind Funner
Hair care has traditionally been about results — clean hair, fewer split ends, and improved texture. But Funner takes a fresh approach. As Jonah Kaner, co-founder and CEO, explains, the brand aims to make the daily hair care routine a form of self-expression. “Funner is you with a little more confidence, a little more playfulness,” Kaner tells Bustle. This ethos inspired the Funner campaign, which features real people rather than traditional models, celebrating individuality and authenticity.
Cutting-Edge Design Meets Sustainability
Funner’s visual identity is a bold departure from the minimalistic aesthetic dominating professional hair care. Collaborating with the renowned design studio M/M Paris, the brand created packaging that is as expressive as the products it holds. A multicolored circular emblem anchors the logo, while sinuous lines evoke the fluidity of hair. The packaging is not only stunning but environmentally conscious — made from post-consumer recycled plastic without metal springs in its pumps.
Inside the Product Lineup
Funner’s 21-product lineup covers cleansing, conditioning, styling, treatment, and finishing for all hair types. Every formula is sulfate-, paraben-, and silicone-free, prioritizing scalp health, color protection, and long-term hair vitality.
The Fixer Serum
One standout product is The Fixer Serum, a strand-focused treatment designed for daily use on wet or dry hair. Featuring copper tripeptide and a rice complex, it strengthens strands while enhancing shine, repairing split ends, and offering protection against damage.
Handshake
Another innovation is Handshake, a hand wash created to effortlessly remove sticky styling product residue. This practical addition features gentle exfoliants and the brand’s signature genderless scent — a blend described as light, woodsy, fresh, and clean.
Other Notable Products
Other highlights include the Happy Medium Shampoo, Heavyweight Conditioner, Silk Screen Perfecting Oil, and Drench Coat Hydrating Mask.
What This Means for You
Funner isn’t just a hair care brand — it’s an invitation to rethink how you approach your daily routine. If you’re someone who values creativity, sustainability, and professional-grade performance, Funner offers a unique way to make hair care more personal and expressive. With products that cater to hairstylists and consumers alike, it’s proving that quality doesn’t have to come at the expense of personality.
FAQs
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What makes Funner different from other hair care brands?
Funner blends professional-grade formulas with bold, artistic design, catering to a psychographic audience rather than traditional demographics.
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Are Funner products eco-friendly?
Yes, Funner uses post-consumer recycled plastic for its bottles and avoids outer boxes and metal springs in pumps.
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Where can I buy Funner products?
Funner’s full lineup is available exclusively on its official website.
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What is the signature scent of Funner products?
The scent is described as genderless, light, woodsy, fresh, and clean.
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Who created Funner?
Funner was co-founded by Sonia Kashuk, Jonah Kaner, and Daniel Kaner, the latter being one of the minds behind Oribe.
