With her hair tucked beneath a silk bandana and her eyes shaded by oval sunglasses, Olivia Jade Giannulli exudes the effortless cool of a modern-day Carolyn Bessette-Kennedy. It’s a look that’s become synonymous with New York’s West Village aesthetic, a neighborhood she now calls home after a spontaneous move from Los Angeles this past winter. “My lease was up, and all my best friends live in the city,” the 26-year-old reflects during our meeting at the quaint Café Cluny, a neighborhood staple. “Watching all six seasons of Sex and the City five times also played a part. In my dreams, I’d like to be a Carrie.”
- Olivia Jade Giannulli moved to New York City on a whim, inspired by friends and her love for Sex and the City.
- She launches her makeup line, o.piccola, with bronzing and highlighting sticks developed over five years.
- Giannulli reflects on the fallout from the college admissions scandal, acknowledging its impact on her public image.
- Her dating life remains a topic of speculation, with paparazzi capturing her alongside Jacob Elordi.
- Years of vitriol online haven’t stopped her from rebuilding her brand and pursuing new ventures.
Rebuilding A Life Under Scrutiny
Olivia Jade’s story isn’t just about beauty tips and influencer culture; it’s also a tale of public redemption. After the explosive Varsity Blues college admissions scandal, her family name became a lightning rod for criticism. While her parents, Lori Loughlin and Mossimo Giannulli, served time in prison for their involvement, Olivia faced years of online backlash. “I’ve been really afraid to [speak out],” she admits. “If something comes across the wrong way, it’s hard to tame the beast. So instead of trying to create or change a narrative, I’ve just let it happen.”
Her silence wasn’t synonymous with apathy. Beneath the curated Instagram posts and polished YouTube videos, Olivia admits to struggling deeply with the fallout. “I’m such a people pleaser. I just want people to like me and make people feel good,” she shares. This vulnerability, paired with her admission that she’s looked back at old videos and cringed, paints a picture of someone actively trying to grow.
From Scandal to Spotlight Again
What has brought Olivia Jade back into the limelight is her upcoming beauty line, o.piccola. Launching on May 12, the collection is a direct-to-consumer line featuring bronzing and highlighting sticks, products she’s been developing with a manufacturer in South Korea for five years. It’s a labor of love that seems to echo her childhood experiments with makeup, often practiced on her sister Bella Giannulli. “She’s been doing my makeup since I was probably like 8 years old,” laughs Bella.
The name of the brand, o.piccola, translates to “small one” in Italian, a nod to her heritage and her style ethos. Olivia explains that the makeup sticks are designed to be intuitive and low-maintenance, perfectly aligned with her on-the-go lifestyle. “I wanted products that elevate your look without requiring a full routine,” she says. It’s a natural extension of the California-by-way-of-Capri aesthetic she’s championed since her early days as a beauty influencer.
Life in the West Village and Modern Relationships
Her move to New York has marked a significant shift in her lifestyle. Olivia describes the city as a place where she can truly thrive, surrounded by longtime friends who know her well enough to call her out when needed. “We love to go out, have a few martinis, and dance,” she says, listing local haunts like The Corner Store among her favorites.
As for her love life, Olivia remains coy. She’s been spotted with on-again, off-again boyfriend Jacob Elordi, sparking endless speculation. While she doesn’t address him directly in the interview, her approach to relationships seems rooted in her newfound focus on authenticity. “I think it takes perseverance and, honestly, thick skin to keep going,” she muses.
What This Means for You
Olivia Jade’s journey offers a relatable lesson in resilience. Whether you’re navigating your own public mistakes or trying to rebuild after personal setbacks, her story highlights the importance of perseverance and authenticity. For those interested in beauty, her new line o.piccola could be a game-changer for anyone seeking simple, elegant products that enhance your natural glow without a complicated routine.
Her relocation to New York also taps into the allure of reinvention. Sometimes, a change of scenery — and stepping into a new identity — can help you reset and refocus on what truly matters.
Frequently Asked Questions
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What is o.piccola?
o.piccola is Olivia Jade’s makeup line, launching with bronzing and highlighting sticks aimed at creating a simple yet elevated look.
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What inspired Olivia Jade’s move to NYC?
She was drawn by her friends, a love for Sex and the City, and the desire for a fresh start after her lease ended in Los Angeles.
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How has Olivia Jade handled the Varsity Blues fallout?
She has largely stayed silent about the scandal, focusing instead on rebuilding her brand and embracing personal growth.
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When does o.piccola launch?
The first collection drops on May 12 at 5 p.m. ET, available direct-to-consumer.
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Is Olivia Jade still dating Jacob Elordi?
While she hasn’t confirmed anything, paparazzi have captured them together, sparking speculation about their relationship status.
