Feuds in the influencer world are nothing new, but when two of the internet’s most prominent personalities—Alix Earle and Alex Cooper—go head-to-head, it’s impossible not to take notice. What started as a promising collaboration between TikTok sensation Alix Earle and Call Her Daddy podcast host Alex Cooper has devolved into public subtweets, TikTok callouts, and a whole lot of drama. So, what exactly happened? Let’s break it down.
Key Takeaways
- Alix Earle joined Alex Cooper’s Unwell Network in 2023, sparking initial excitement.
- By early 2025, Earle’s podcast, Hot Mess, was dropped from the network, creating tension.
- The feud escalated in 2026 with TikTok callouts and reposts, making the drama public.
- Both influencers have hinted at unresolved issues but have yet to fully clarify what went wrong.
From Idolization To Fallout
Back in 2023, Alix Earle’s admiration for Alex Cooper was undeniable. Earle referred to Cooper as her “actual idol” when Cooper followed her on TikTok. Things took a professional turn when Earle joined Cooper’s Unwell Network and launched her own podcast, Hot Mess. At the time, it looked like a match made in influencer heaven. The collaboration even featured Earle’s younger sister in the second season of her podcast, solidifying the family-friendly vibe.
But by February 2025, cracks began to show. Hot Mess was dropped from Unwell, and Earle’s cryptic TikTok announcement that she would “pause podcasting” stirred curiosity. Cooper responded publicly, emphasizing that Earle retained rights to her intellectual property and suggesting that the decision was unrelated to Unwell. Still, fans couldn’t help but speculate that something deeper was brewing.
The Timeline Of Subtle Digs
The months following Hot Mess’s departure from Unwell saw a series of cryptic comments and posts from both sides. One of the more pointed moments came in August 2025, when Earle hinted at “revenge” in a TikTok, directly addressing a follower who asked about her fallout with Cooper.
October 2025 brought an equally subtle yet sharp response from Cooper, who posted a Britney Spears-inspired “Circus” video captioned, “How much time do you have? Cause we could go all night 😉.” Fans speculated that the post was a direct jab at Earle’s earlier TikTok.
Fast forward to February 2026, and Earle seemed to align herself with Cooper’s former co-host Sofia Franklyn, liking posts related to Franklyn’s memoir, which promised to reveal details of her own split from Cooper.
April 2026: The Feud Goes Public
Things came to a head in April 2026. On April 9, Earle shared a TikTok criticizing Cooper’s business practices, reposting a video that accused Cooper of profiting off women’s vulnerabilities. Cooper responded just days later, calling Earle out directly on TikTok.
In the video, Cooper said, “Alix Earle, hey girl. The passive aggressive reposts and the likes and the commenting on things—I gotta call you out here.” She urged Earle to speak openly, claiming there were “no NDAs” preventing her from doing so. Cooper added, “I know what happened, and so do you, so talk… unless the fake narrative that you’re creating happens to be way more interesting than the truth.”
Earle’s reaction was surprisingly lighthearted. She reposted the video and commented, “Okay on it!!” The very next day, Earle shared a TikTok of her friends waking her up to show her Cooper’s post, laughing and remarking that the clip “made her whole day.”
What This Means For You
If you’ve ever experienced fallout with a close friend, this feud might hit close to home. It’s a reminder that even seemingly perfect relationships—whether personal or professional—can change dramatically. For Earle and Cooper, their public conflict highlights the pressures of maintaining authenticity while navigating fame.
For readers, this is an opportunity to reflect on how you handle disputes. Are you passive-aggressive, like Earle’s reposts? Or direct, like Cooper’s TikTok video? Consider taking a step back and asking yourself what resolution looks like for you. Not every disagreement needs to be aired publicly.
Finally, this drama underscores the importance of transparency. If you’re in a tricky situation, being clear about your feelings and intentions can prevent misunderstandings—and endless speculation.
Frequently Asked Questions
What caused Alix Earle’s podcast to be dropped from Unwell?
The exact reasons remain unclear, but Earle hinted at behind-the-scenes issues, calling the situation “a hot mess.”
Did Alex Cooper respond publicly to Alix Earle?
Yes, Cooper addressed Earle directly in a TikTok video, asking her to clarify her grievances and stop hiding behind vague statements.
Is this feud a PR stunt?
Cooper has denied the drama being a PR stunt and called for an end to “girl-on-girl sh*t” in her Instagram Stories.
